SIGN CHINA Shenzhen 17. – 19. February 2025 | Trade Fair for Professional Labeling and Advertising Technology

Since its inception in 2003, SIGN CHINA has become a premier trade show in advertising technology and an indispensable meeting point for industry experts. The acronym “SIGN” represents the core themes of the event: Signage, Illumination, Graphics, and Network. Held annually at the Shenzhen Convention & Exhibition Center, this event attracts professionals from around the world eager to discover the latest technologies and trends..

In technology-driven Shenzhen, the fair offers a comprehensive overview of both digital and traditional advertising media. From advanced digital printing equipment to impressive LED displays and the latest developments in artificial intelligence and the Metaverse, the range of offerings reflects the dynamic evolution of the industry.
Organized by Trust Exhibition Co. Ltd., SIGN CHINA annually draws thousands of visitors, including manufacturers, dealers, and professionals from advertising and design. The fair serves as a platform for exchanging ideas, forging business contacts, and showcasing innovations.
The impressive range of displayed products and services includes LED lighting, sign materials, lighting solutions, electronic whiteboards, laser projectors, holographic projectors, printing and engraving technologies, audiovisual media for remote conferences, and the latest developments in artificial intelligence and smart technologies. Exhibitors from various sectors use the fair to present their products and solutions.
The main visitors to SIGN CHINA are professionals from advertising technology, media, retail, and wholesale, highlighting the wide applicability and relevance of the technologies presented. The fair is part of a series of events that also take place in Shanghai.
The easily accessible Shenzhen Convention & Exhibition Center is strategically located in one of China’s most economically dynamic areas. This location makes it an ideal meeting point for international guests and underscores Shenzhen’s role as a hub for innovation and international cooperation in Asia.
Thus, SIGN CHINA is more than just a trade show: it is a vibrant center of creativity and progress in the global advertising industry.
The SIGN CHINA will take place on 3 days from Monday, 17. February to Wednesday, 19. February 2025 in Shenzhen.