ProWine China Shanghai | International trade fair for wines and spirits

Founded in 2013, ProWine China is an international trade fair for wines and spirits that takes place annually in November at the Shanghai New International Expo Centre (SNIEC). The force behind this significant event is Messe Düsseldorf Shanghai Co., Ltd., which established this exclusive offshoot through the expansion of the renowned ProWein in Düsseldorf. ProWine China has firmly established itself in China’s dynamic wine market and is an exclusive event aimed solely at trade visitors, including representatives from retail, wholesale, food service, hospitality, and the manufacturing industry..

The fair plays a key role in the Chinese wine trade by providing a platform for both international and local wineries, distributors, and producers. It serves as a showcase for a wide range of products and services from the global wine and spirits industry. ProWine China focuses on presenting quality, quantity, and diversity of offerings, ranging from classic wines to innovative new trends in the sector.

A distinctive feature of ProWine China is its numerous accompanying events that enhance the fair experience. These include themed tastings, offering visitors the opportunity to discover exquisite wines, as well as a diverse program of lectures and informative discussion rounds. These are complemented by culinary events at both the exhibition stands and in the ProWein Forum, as well as in a special tasting zone known as “Munus Vini.”

In addition to its own wealth of opportunities, ProWine China occurs concurrently with FHC China, the international trade show for food and beverages. This unique constellation expands the scope of FHC China to include the vital sector of wines and spirits, creating valuable synergies in terms of visitor numbers and business opportunities.

The venue, the Shanghai New International Expo Centre (SNIEC), offers modern infrastructure, advanced exhibition halls, and a convenient location easily accessible by global participants and visitors. All these elements combine to make ProWine China an indispensable event for professionals in the wine and spirits industry looking to gain a foothold or expand their presence in this emerging market.

The ProWine China takes place annually, and therefore for the 12th time previsibly in November 2024 in Shanghai.